First, because I want to document this journey.

Like I said, the past one and a half years have been some of the most transformative years of my life. Starting over, building four businesses from scratch, navigating uncertainty, making difficult decisions, celebrating small wins, and learning lessons I wish someone had taught me earlier.

I don't want these moments to disappear just because I was too busy to document them.

This is my archive.

A place where I can look back one day and remember not just what happened, but how I was thinking and feeling at the time.

At the same time, I hope opening the curtain and sharing more of the behind-the-scenes can help someone else who's building something of their own. Entrepreneurship often looks glamorous from the outside, but the real story is in the messy middle. If sharing both the wins and the struggles helps someone feel less alone or make one better decision, then it's worth it.

I also love the idea of growing together with the people who follow me. I don't have everything figured out. I still make mistakes, I'm still learning, and hopefully we'll all keep learning together.